After spending hours searching for "cotton trousers" and finding nothing but polyester, I realized how little transparency exists in fashion. It became even more personal when I started learning about how synthetic fabrics and microplastics can affect our hormones and overall health.
What started as my personal quest to find clothing that aligned with both my health and my style quickly turned into something bigger — a tool to make it easier for everyone to shop consciously.
We believe the things closest to our bodies shouldn't be filled with hidden toxins or microplastics. Yet, most of what's sold today is.
That's why we're building technology that exposes what's really in your clothes — so you can make confident, healthy choices without spending hours digging through product details or greenwashed marketing claims.
This isn't just an app — it's a shift in mindset. A movement toward awareness, honesty, and harmony between what we wear and how we live. We're re-imagining the future of fashion as one where transparency is standard, natural materials are accessible, and every purchase supports your well-being.
And it starts with something as simple as knowing what touches your skin.